SNOWDON SPORTS handled media relations for British Weight Lifting from 2010-2014. BWL is a company which was established to deliver a world class coaching and support programme for elite athletes in Olympic weightlifting and Paralympic powerlifting.
As well as promoting the Olympic and Paralympic athletes and raising their profile, Snowdon Sports also produced BWL News, a monthly newsletter aimed at keeping the media and the public informed and up to date with the latest news and views from this exciting sport.
“Snowdon Sports have made a huge difference, both to the perception of weightlifting and the media coverage we receive. Having Snowdon Sports on board means that BWL can respond appropriately and in a timely manner to media requests, ensuring media opportunities are maximised.”
- Fiona Lothian, Performance Manager, British Weight Lifting
